Hiring Gen Z requires a new approach to recruitment but how do you market your company to this new generation of workers?
The post-pandemic landscape for workers has entered employers into a new realm of hiring. Millennials and Generation Z feel less loyal to employers than Generation X and Baby Boomers. When it comes to a work-life balance, that loyalty is going out the window.
Being on the cusp of Millennial and Gen Z myself, a Zillenial, I have some insight on what the younger workforce is looking for in an employer.
Hiring Gen Z: The Desire to Make a Difference
Generation Z wants work that “matters.”Gen Z approaches work through a mission driven lens. So employers should align with their values and goals. This is as small as having good benefits programs, and as big as having environmental sustainability initiatives.
Hailey’s Tip: Communicate your company values early and often. Make those values genuine, but don’t shy away from taking a stance on current issues such as climate change or Diversity and Inclusion.
The Gen Z Work Ethic
While the saying “kids these days” is usually followed by a negative sentiment such as – “don’t want to work anymore,” that isn’t the case for Gen Zers. Yes, Gen Z values flexibility and empathy in the workplace, but that doesn’t replace their drive to succeed. Generation Z is interested in working hard and earning their place in a company.
Hailey’s Tip: Don’t underestimate Generation Z’s work ethic – make them feel valued in their position.
Securing Options for their Future
The younger generation has lived through a pandemic, a recession, and more. These folks are looking for security in the workplace – and they’re willing to work hard for the right compensation and benefits! This plays into why this generation will jump ship on a job – because they’ll be open to a higher paying position that aligns with their values.
Hailey’s Tip: Companies that want to position themselves competitively should be continuously reviewing their compensation and benefits plan against their competitors.
Generation Z will make up a large part of our workforce. This younger generation will be integral to company growth – and they are capable of making great change. Cultural changes are on the horizon for the workforce, so don’t underestimate power of the Zoomers.
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