Interviewing as a digital marketer doesn’t have to be a mystery.
There are clear, easy ways to market yourself in the interview as a good fit during the interview process. So here at RNG, we’re developing a new series for jobseekers who are applying for specific positions. Soon, we’ll introduce “Interviewing as a Software Developer” but today we’re excited to introduce our first entry into this exciting new series. If you’re interviewing as a digital marketer, grab a pen and paper because we’re about to help you ace that interview!
1. Know Your Numbers and Metrics
Digital marketing comes with metrics. So you need to mention metrics of your work. KPI’s (key performance indicators) like impressions, downloads, website visits, engagements, video views, click-through-rates ect…are all important parts of how you measure success as a digital marketer. Say for example, you ran a campaign for a white paper on LinkedIN. You’ll need to know how many downloads you received, what the average daily clicks were, the impressions generated and some general knowledge of the industry/job function/ seniority of the accounts targeted. Why? The hiring manager wants to know cold hard numbers to know your success.
2. Apply Phrases from the Job Description
Help the hiring manager imagine you within the role. We know we say this time and time again but use the keywords from the job description in your resumes AND interview. Your job as an interviewee is to apply your skills, values and experiences within the context of the job description.
Say for example the job description says “Lead the digital presence (SEO, PPC, Email and Social etc)”. Write down your work history related to SEO, PPC… Did you write blogs that captured an audiences interest? How did you research industry or consumer audiences to create relevant, meaningful content?
3. Do Your Research on the Company: Digital Marketing Edition
We’re not kidding. If you’re interviewing as a digital marketer, then do your research on the company. This is just good advice even if you’re not interviewing as a digital marketer. Explore the company’s LinkedIN profile, go to their website and observe what they are doing with their content, and see how their social media is doing. Are they a b2b or b2c company? What type of content are they promoting on LinkedIN? What spaces can you fill if you were hired? Mentioning a specific detail on the company’s website or socials will let the hiring manager know that you noticed their work. Those little details do matter.
4. Know Your Software
Adobe photoshop or Canva for social media graphics? Mailchimp or Hubspot for email marketing? The interviewer will ask you about your experience with software ranging from the Adobe Creative Suite to Content Management Software like WordPress. It could be just a quick question…or not. Just make sure you’re ready to not only name drop these programs but explain the content you created with this software. “I created weekly social media content using Canva and used Mailchimp for our monthly email. I used InDesign to create a quarterly white paper.” Put a little extra spice on your responses by mentioning metrics like “Our email opening rate went from 25% to 34% with my efforts.” Interviews love numbers.
5. Explain the Difference between Advertising Platforms
Experienced marketers know that LinkedIN ads are different from Facebook ads but does your interviewer know how? The secret is the analytics that result from ads and how people use these apps. Every advertising channel has its own unique traits that make these platforms valuable to advertisers. You can point to how many clicks come from seniority positions, operations, entry level accounts and even which companies received the most impressions on LinkedIN. But YouTube, which is the second largest search engine in the world, can deliver ads that tell you what video channels, keywords, and audiences had the most views on Youtube. Knowing the difference between these platforms will help you look so professional and help your interviewer imagine YOU in the position.
It’s not uncommon to get nerves before a job interview. So we hope these tips will help you start an exciting new route to employment! If you’re looking to work with recruiters who help you every step of the way, give us a shout here.